New Sportsbooks 2025

Online sports betting in the U.S. has absolutely exploded since PASPA got the boot in 2018. With states legalizing one by one, we’ve seen a flood of new sportsbooks hit the scene - some from overseas giants, others from upstart American brands trying to make a name for themselves.

If you’re looking to jump on board with a new, legit sportsbook, you’re in the right spot. We break down the top new betting sites in the U.S., what makes them different, and which ones are actually worth your time.

Scroll through, size up your options, and start betting with a fresh book that’s fully legal where you live.

Look, there’s nothing wrong with sticking to what you know. If you’ve been riding with DraftKings or FanDuel since day one, cool. But writing off new sportsbooks altogether? That’s how you leave value on the table.

Here’s why it pays to give the new guys a shot:

So you’re ready to dive into sports betting - but have no idea where to start? You’re not alone. This world can feel like it’s built for insiders - guys rattling off lines, vigs, and parlays like it’s second nature.

But here’s the thing: legal sports betting in the U.S. only got rolling in 2018. That means millions of Americans are still figuring it out, just like you.

Let’s keep it simple. When you're sizing up a new sportsbook, here are the key things to look for:

Odds matter. It’s that simple. Over time, they’re the difference between profit and just breaking even - so don’t ignore them when picking a new sportsbook.

Sure, odds comparison sites are great for one-off bets. But if you’re choosing a book to ride with long-term, you want one that consistently offers better value than the market average.

Most new sportsbooks use big-name suppliers like Kambi to set their lines, so the juice tends to look pretty similar across the board. Still, over enough bets, small differences add up - and some books do edge out the rest.

However, if we look at enough bets over an extended period of time then we can start to see which new sportsbooks offer slightly better odds.

It’s not just what you can bet on - it’s how you can bet it. The best sportsbooks go beyond the basics and give you real flexibility.

A top-tier sportsbook covers a wide variety of markets - from the big leagues (NFL, NBA, college ball) to niche stuff like darts, snooker, or Korean baseball. That’s your market variety. But it also needs depth - props, alt lines, team totals, and obscure matchups that other books skip.

If your sportsbook app sucks, none of the other stuff matters. Doesn’t matter how big the bonus is or how good the odds look - if you can’t place a bet without the app crashing or lagging mid-game, you’re gonna bounce.

A good sportsbook app should be fast, clean, and dead simple to use. Markets should be easy to find, live bets should update in real time, and deposits and withdrawals should feel seamless.

Most new books know this and come out swinging with sleek, mobile-first platforms. Some even toss in extras like personalized bet suggestions, custom feeds, or live streaming. Others… clearly didn’t spend enough time on QA.

Before you commit, download the app, poke around, and try placing a few test bets. If the experience is clunky, that’s a red flag. You’re trusting this thing with your money - it should run like it.

If you’re not live betting, you’re missing half the action. And if your new sportsbook doesn’t handle it well, it’s not worth your time.

Live betting lets you jump in mid-game - adjusting on the fly as momentum shifts. But it only works if the book can keep up. The best live platforms offer real-time odds with minimal lag, quick bet acceptance, and a wide range of in-game markets - from full game lines to player props and microbets.

Some new books are pushing this hard with live streaming, real-time odds, and smoother interfaces built for in-game betting. Others... still stuck buffering when the drive’s already over.

Live betting should feel fast, fluid, and sharp. If a book can't deliver that? Skip it. There are better options out there.

The sportsbook situation in the US can be a little hard to understand. At the federal level sports betting has been legal since the PASPA was removed in 2018. Now everything is being decided at the state level, with each state deciding whether they will allow sportsbooks to set up in their states.

However, it gets even more complicated, as each state places its own restrictions on the sports betting companies. This means that a new sportsbook may set up shop in New Jersey but decide against moving into Pennsylvania.

This means that you should worry less about what sportsbooks are new in the US and more what sportsbooks are new in your state. This also means that you will need to signup with the sportsbook's product that is specific to your state.

You will find that a lot of the new sportsbooks will be partnered with an existing casino. This is often due to state legislation which requires online sportsbooks to partner with an existing physical establishment. This is so the state can retain some degree of control over the sports betting industry.

The U.S. sports betting scene keeps getting deeper, and 2025 is no different. Most of the new action this year is coming from big-name books expanding into fresh legal markets - and a few newer players trying to claw their way into relevance.

Here’s who to keep on your radar:

Fanatics Sportsbook

After picking up PointsBet’s U.S. business in 2023, Fanatics went full throttle. They’re now live in over a dozen states and climbing. The real edge? You earn FanCash on your bets, then turn around and spend it on jerseys, hats, and whatever else you want from their massive merch catalog. Big brand, slick app, solid promos. They’re not just playing - they’re trying to win the whole thing.

Bet365

Still technically “new” in the U.S., but make no mistake - this is one of the sharpest sportsbooks on the planet. bet365 has been slowly rolling out across the country, recently adding Illinois to the list. The in-play betting is best-in-class, and the odds? Usually better than the big American names. Quietly one of the best options out there if it’s legal in your state.

Hard Rock Bet

Hard Rock gave their old sportsbook a much-needed reboot, and it paid off. The new Hard Rock Bet app is cleaner, faster, and built for live bettors. They’ve also managed to carve out legal access in Florida, which most sportsbooks can’t touch. Not the flashiest option out there, but they’ve got momentum and keep improving their product.

ESPN BET

Launched in late 2023 through a deal with PENN Entertainment, ESPN BET came in with media muscle and a familiar logo. It’s already picked up market share thanks to built-in promos and constant mentions during game broadcasts. While they’ve got the bankroll to compete, we are not fans of their platform and strongly believe they’ll need to step it up if they want to hang with the big dogs long-term.