Our Story

BettingScanner is owned by Leadstar Media AB, an online lead generation company that focuses on high-quality leads in sports and betting to iGaming operators.

The company began in 2016 in Stockholm, Sweden and quickly grew to become one of the world's leading sports betting affiliates. With close cultural and linguistic connections to Norway and Denmark, the company quickly expanded into neighboring markets.

Next on the horizon was the UK, a country with one of the most established sports betting markets in the world. Leadstar's product proved a success; with countless operators in a saturated market, British punters were keen to snap a trustworthy site that could pick the right sportsbook for their specific betting needs. Since then the company has enjoyed exponential growth and now they operate in over twenty unique markets.

However, there was always one piece missing from the puzzle.

Until recently there had been a US federal ban on online sports betting which meant that offshore sportsbooks had a grip on the underground market.

That was until 2018, when the US senate removed the ban, paving the way for states to start their own legalization process. With a strong reputation and experience in countless industries, Leadstar was perfectly placed to launch BettingScanner, the ultimate sportsbook comparison site.

Sit back, as we analyze, rank and update information from every state and sportsbook in the US. Our job is to make it easier for you to navigate the market and find the best sportsbook to suit your betting needs.

How we work


The team at BettingScanner and its sister sites all over the world, specialize in ranking and reviewing all the licensed sportsbooks operating in the United States.

We never promote, rank or publish anything related to offshore or unlicensed sportsbooks. Any sportsbooks we do write about must be licensed by a gaming association.



Senior Content Writer

Nick began his career focusing on the British betting scene, focusing on horse racing and soccer. He has since worked in Sweden where he honed his skills betting on the NHL, a popular league in the hockey-mad country.

Since 2018 he has specialized in American sports betting in particular the NFL.

Favorite event to bet on: Super Bowl

Favorite type of wager: Points Bet

Guilty Pleasure: An NFL parlay



Project Leader

Traded a career in journalism for one in the sports betting industry. Jacob grew up in the frozen plains of northern Sweden where Ice Hockey is a religion. His love for the NHL has since expanded to the NFL which makes him a perfect match for the US team at BettingScanner. He comes with many years of experience in the industry.

Favorite event to bet on: Any NHL game

Favorite type of wager: Moneylines

Guilty Pleasure: E-Sports



Project Leader & Betting Expert

We have yet to find Ben's Achilles heel when it comes to Sporting Trivia. Whether it's darts, soccer, football or baseball Ben knows it all!

Soccer is his biggest passion, Liverpool FC in particular, but he is also an avid fan of the NFL and NBA.

Favorite event to bet on: Any Liverpool match

Favorite type of wager: Parlays

Guilty Pleasure: Online shopping



Tech Specialist

Oscar decided to trade a career in sports for a career in tech, and boy are we glad he did. Oscar makes sure everything on the site works and that all the review systems are operating smoothly.

Favorite event to bet on: The Ryder Cup

Favorite type of wager: Moneyline

Guilty Pleasure: A hole-in-one bet



Graphic Designer

Jens is the creative spark, our team of sports-mad tech geeks need.

Jens is also a co-founder of our parent company and has a successful career in online poker.

Favorite event to bet on: The Stanley Cup

Favorite type of wager: A parlay

Guilty Pleasure: Plenty of fine wine!

How do we rank sportsbooks

There are a number of factors to consider when we rank sportsbooks including:

  • Usability & Navigation
  • Value of odds
  • Welcome bonus
  • Availability by state
  • Customer Service
  • Payment options

We weigh these factors according to how important they are to users and input our ratings on a weekly basis. This ensures our customers are given the latest information.

Affiliate Disclosure

Like any business, we have to make money. But it is also important that we that money in an ethical and transparent manner.

Here is how our business model works:

If you decide to sign up to a sportsbook by clicking on a banner from our site, then we will receive a small payment from the sportsbook. This fee varies between the sportsbook and depends on the individual agreement we have with them. This fee will not affect you as the customer.