David Portnoy started Barstool Sports in 2003 in Milton, Massachusetts.
The company's initial sports blog rapidly grew in popularity and the enterprise expanded into the Barstool Media Company producing podcasts and sports sites.
Over the past eight years, driven by David Portnoy's charismatic and controversial leadership style, the brand has garnered a loyal following of mainly young male sports fans, often referred to as 'stoolies'.
On January 29 2020, the company Penn National Gaming, a Pennsylvania based casino and racetrack operator announced that it would buy a 36% stake in Barstool sports for $163.
In 2020, Barstool Sports announced that it would be launching its first online sportsbook in Pennsylvania.
Read full review