New Sportsbooks 2020

We rank and review the best new US sportsbooks in 2020

New Online Sportsbooks USA

We believe 2020 will become known as the year of the American sportsbook. A month doesn’t seem to pass without a state announcing that they’ll legalize sports betting. And a week doesn’t seem to pass without a new sportsbook bursting on the scene.

Exciting? yes. Confusing? A little! The good news is that because new sportsbooks see a huge potential in the US market, they are offering some simply incredible welcome bonuses. You can find these bonus offers in the list below.

new sportsbooks best bonus

On this site, we only list new sportsbooks that are fully licensed and that you can trust. This is one of the most important factors when accessing a new sportsbook.

New Sportsbooks by state

It is important to point out that a sportsbook launching in the US, does not mean it is available across the whole country. Currently, it is done state by state. This can mean different apps sometimes for an individual state. There are currently more than one sportsbook in the following states:

Best new New Jersey sportsbooks 2020

888 Sport

Most trusted
  • Huge depth in betting options and sports offered
  • Highly competitive odds
  • Deposits accepted via Paypal, VISA/Mastercard and Neteller
  • A trustworthy brand
  • Only available in New Jersey
Welcome Offer
Risk-free bet up to $500
Claim Go to website
Website: Founded: 2008
Owner: Avi Shaked, Aaron Shaked, Shay Ben-Yitzhak, Ron Ben-YitzhakHeadquarters: Gibraltar


Author: Nils Edmondson Nils Edmondson

888Sport is one of the largest betting companies in the world. It entered the US market in 2013 when it opened in Las Vegas.

It's online sportsbooks is now active in:

  • Nevada
  • New Jersey
Read full review


  • A global trustworthy brand
  • A huge selection of secure payment options
  • An excellent variety of sports events
  • High value odds
  • Only available in New Jersey and Colorado (so far)
Welcome Offer
up to $100 in bet credits
Claim Go to website
Website: Founded: 2000
Owner: Bet365 Group LTDHeadquarters: Stoke-on-Trent, UK


Author: Nils Edmondson Nils Edmondson

The sports betting giant has now arrived on American shores. The sportsbook which boasts over 45 million customers globally is now online in New Jersey.

The global brand is still a relative unknown in the US, but with the company's track record in other markets, we expect this is just the beginning of their US journey.

Bet365 are operational in the following states:

  • New Jersey
  • Colorado
Read full review

Best new sportsbook in Pennsylvania 2020


  • Trustworthy
  • Great mobile betting
  • Wide variety of sports events
  • Every type of bet available
  • No app for iOS users in PA
Welcome Offer
$250 risk-free bet & 2x$10 no deposit bonus
Claim Go to website
Website: Founded: 1997
Owner: Kindred GroupHeadquarters: Malta


Author: Nils Edmondson Nils Edmondson

Unibet belongs to Kindred Group - an online gambling operator based in Malta. Unibet launched its website in 1999. The Company now has offices in the UK, US, Italy, Australia as well as many others.

Unibet are operational in the following states:

  • New Jersey
  • Pennsylvania
Read full review

Best new sportsbook in Indiana 2020


Best for point spread betting
  • The best in its niche: points betting
  • Large selection of NBA, NHL, MLB and NFL bets
  • Great customer service (including a live chat)
  • Lack of college sports bets
  • No PayPal payment option
  • No teaser bets
Welcome Offer
2x risk free bets worth $200
Claim Go to website
Website: pointsbet.comFounded: 2017
Owner: PointsbetHeadquarters: New Jersey
Screenshot 2020 03 30 at 20 23 03


Author: Nils Edmondson Nils Edmondson

Pointsbet is an Australian company, that launched in the US in 2019. It is now active online in New Jersey and Iowa.

The sportsbook places a heavy emphasis on point spread betting.

PointsBet is operational in:

  • New Jersey
  • Indiana
Read full review

Best new sportsbook in West Virginia 2020


  • Polished and efficient app
  • Dozens of betting markets
  • Excellent welcome bonus
  • Lots of payment options including PayPal
  • Customer service is only available online
Welcome Offer
$500 first bet match + up to $500 deposit bonus
Claim Go to website
Website: Founded: 2012
Owner: Jason RobinsHeadquarters: Boston


Author: Nils Edmondson Nils Edmondson

DraftKings is the largest fantasy sports operator in the US. Since 2018, they have established themselves as one of the country's most successful online sportsbooks. According to BettingScanner's 2020 survey, DraftKings can boast the country's highest brand awareness at 44%.

Draftkings sportsbook is operational in the following states:

  • New Jersey
  • Indiana
  • Pennsylvania
  • New Hampshire
  • Iowa
  • West Virginia
Read full review

Best new sportsbook in Iowa 2020

William Hill

  • A huge international brand
  • Excellent mobile app
  • Generous betting promos
  • Live streaming
  • No cashout function
Welcome Offer
Matched first deposit up to $150 + $10 no deposit free bet
Claim Go to website
Website: Founded: 1934
Owner: William HillHeadquarters: London, England, UK


Author: Nils Edmondson Nils Edmondson

William Hill is one of the oldest sports betting companies in the world. It is based in London, UK and it is listed on the London Stock Exchange. William Hill launched its first retail outlet in the US in 2013.

It is now open for business in a number of states. However, it is online in the following:

  • Nevada
  • New Jersey
  • Iowa
  • West Virginia
  • Colorado
  • Illinois
Read full review

FAQs about new sportsbook in the US

The online sports betting market in the US is growing fast. As exciting as that can be, it can also be confusing. Here are some of your most common questions.

Are there any new sportsbooks?

There are a number of new sportsbooks operating in the US. The latest two sportsbook to launch in the US are:

Unibet NJ & Unibet PA

Bet65 NJ

What new sportsbooks will there be in 2020?

We cannot predict at the moment which new sportsbooks will launch in 2020. However, we expect a number of existing sportsbooks to launch in states which have only recently legalized sports betting including Iowa and West Virginia.

How can you see if a new sportsbook is legal?

You will have to check that the sportsbook in question is licensed with your state's agency for gaming enforcement. In New Jersey, for example, this would be the New Jersey Division of Gaming Enforcement (NJDGE). A sportsbook will have to have been vetted by the authorities, and undergone a rigorous application process before they will have received a license.

Here is a full list of legal sportsbooks in the US.

How do you know if a new sportsbook is any good?

Being able to see if a new product in a new market is any good can be difficult. However, bettors in the US find themselves in a privileged position. The latest sportsbooks to enter the market are international brands who are launching a tried and tested product customized for each specific state, for example, 888Sport in New Jersey.

These are huge tried and tested brands, so it makes reviewing the sportsbooks much easier.

new sportsbooks in your state

New Sportsbooks in NJ

New Jersey has undoubtedly had the most amount of sportsbooks rush across its borders. There are a number of reasons why the state has proven the most popular for sportsbooks:

  • Lack of restrictions: NJ does not require you to signup in person with a sportsbook. The whole registration process can be done online.
  • Population: With almost 10 million people, NJ represents a significant market. Other states such as Delaware and Mississipi have struggled to attract betting sites due to their size.
  • Tax: A lower state tax rate for sportsbooks has meant that more sportsbooks have wanted to set up in NJ.
The state requires each new sportsbook to sign up with an existing casino or racetrack.

Each casino and racetrack is capped at three partnerships. So, we estimate that NJ will have reached its maximum number of sportsbooks by 2020.

NJ has the widest selection of new sportsbooks to choose from but Draftkings and FanDuel currently edge it. DraftKings, in particular, have an excellent app focused on NJ. They also have an excellent selection of payment options which is crucial at this early stage.

Best New Sportsbook in NJ

Best new sportsbook NJ

Risk-free bet up to $500

The global mega-brand 888Sport has now arrived in New Jersey. Their product is everything you would expect from a sportsbook with over a decade of online sports betting experience.

New Sportsbooks in PA

The particularly high 36% state tax on sports betting sites initially put off sportsbooks from launching in the state. But lure of PA's potential was too strong to resist and in 2019 we saw a flood of new online sportsbooks including Parx and BetRivers.

We expect 2020 to be an even bigger year for the state. We expect that Caesars will launch their online sportsbook for PA which will be a brilliant addition to the already sizable selection of sportsbooks available in the state.

You can visit our Pennsylvania sportsbooks page for a full list of online sports betting sites available in the state along with reviews and rankings.

Best New Sportsbook in PA

Best new sportsbook PA

$250 risk-free bet & 2x$10 no deposit bonus

The Malta-based sportsbook have been online for over twenty years. The bring a trusted, reliable and high-value platform to Pennsylvanians.

New Sportsbooks IN

2020 will be a huge year for Indiana when it comes to sports betting. The state already has the big two; Fanduel and DraftKings. BetRivers also launched in 2019.

The state is currently fourth in the US when it comes to the number of online sportsbooks launched.

In 2020 we expect 888Sport, Bet365 and Caesars to launch online sportsbooks in the Hoosier state.

Of course you have a number of physical sportsbooks to choose from in the state such as Ameristar Casino Resort and the Hollywood Casino in Lawrenceburg.

Best New Sportsbook IN

Best New Sportsbook in IN

2x risk free bets worth $200

The Australian sportsbook have dedicated themselves to the Indiana betting market. Their state.specific sportsbook app is one of the best around. If you enjoy a point spread then you need look no further, this sportsbook is veritable king of this form of betting.

New Sportsbooks in Nevada

Nevada is really the American home of gambling, so it comes as no surprise that it was also one of the first states to legalize online sports betting. A trailblazer in gambling it may be, but when it comes to the world of sports betting it does lag behind states like New Jersey. This is largely down to the restrictions it has imposed on its residents, who are required to sign up and deposit in person at a sportsbook.

This has meant that there are slightly less new sportsbooks popping up in the state than we would have hoped. However, you still have some big names to contend with. At we are particularly impressed with the usual two of FanDuel and Draftkings as well as 888Sport, who we feel has made the transition to the US market really well.

What to look for in a new sportsbook

So, you have decided to take the leap into the wonderful world of sports betting but you are wondering where the hell to start? This is completely understandable, the world of sports betting can be an intimidating one, seemingly full of experts throwing around jargon like vigs and lines.

Well, fear not, sports betting was only legalized in the US in 2018, so you are certainly not alone. There are millions of other Americans also wondering where the hell to start. Let’s break it down for you. Here are the main factors to consider when looking at a new sportsbook:

    1: Welcome bonus

    A new Sportsbook will be, and certainly should be, eager to pick up new customers and probably the most tried and tested method to do this is to offer a great welcome bonus. How is a new sportsbook going to be able to afford a generous welcome bonus? Well, the good news for US customers is that the majority of ‘new’ sportsbooks are actually pretty established brands, that can afford to allocate considerable fund to their marketing and promotional spend. You can see this reflected in some of the outrageously good signup bonuses being offered by the new sportsbooks popping up in Nevada, NJ and PA.

    2: Odds

    The majority of new sports betting sites popping up will use one of the big odds suppliers, such as Kambi, to set their juice. This means that they shouldn’t vary too much from the market average. However, odds vary between sportsbooks and if they are new on the market we definitely suggest you compare them against some of the other sportsbooks out there. In our review site, you can also see how we rank each sportsbook for odds.

    3: Variety of bets

    Sports betting is a mad and wonderful world with a huge range of options. Over the past couple of decades, sportsbooks around the world have been developing new and exciting forms of betting.

    With almost every major US sportsbook you can expect a standard set of bets including: moneylines, point spreads, prop bets, parlays and futures.

    Usually, a sportsbook will allow you to have a little look around their website before requiring you to signup, so we recommend you do this, to get a feel of what bets they do offer. Alternatively, if they are an app focused sportsbook then you can look at our individual reviews of each sportsbook where we cover their selection of betting types.

    4: Mobile app

    The majority of customers in the US prefer to bet on sports via an app, or on their mobile. So, we imagine that its an important factor for you when choosing your sportsbook! The good news is that the majority of new sportsbooks are actually choosing to launch their app first!

    ✋why can't I find a sportsbook's app in Google Play Store?

    Fear not! Although Google does not allow sportsbooks to be downloaded through Play, there is an easy way around this.

    • You will need to download your sportsbook app from their site.
    • Your phone will launch a security message. It should also explain how to change your settings to allow unknown sources.
    • Allow unknown sources on your phone.
    • Download the app.
    • Change your security settings to how they were before.

    ❗Make sure that you only download a reputable sportsbook listed on our site. DO NOT download any offshore or illicit sportsbook apps.

    5: Usability

    One of the biggest challenges for new sportsbooks is being able to launch a new site and app which works perfectly without any hitches. Add to the mix, that many of the new US sportsbooks have rushed to get their service up and running in states before their competition and you have a recipe for disaster.

    So far, we haven’t seen anything too bad in the US, but we suspect buggy sites and apps have been the reason for a few of the delays! Here the usability factor and the signup bonus can work quite well. We also say the signup bonus is great, not because you can get some extra cash, but because it allows you to a few free bets that in turn give you a real feel for their site.

    New sportsbooks in different states

    The sportsbook situation in the US can be a little hard to understand. At the federal level, everything has been legal, since PASPA was removed in 2018. Now everything is being decided at the state level, with each state deciding whether they will allow sportsbooks to set up in their states.

    However, it gets even more complicated, as each state places its own restrictions on the sports betting companies. This means that a new sportsbook may set up shop in New Jersey but decide against moving into Pennsylvania.

    This means that you should worry less about what sportsbooks are new in the US and more what sportsbooks are new in your state. This also means that you will need to signup with the sportsbooks version that is specific to your state.

    You will find that a lot of the new sportsbooks will be partnered with an existing casino. This is often due to state legislation which requires online sportsbooks to partner with an existing physical establishment. We imagine this is so the state can retain some degree of control over the sports betting industry.

    New Sportsbooks to look out for in 2020

    There are a number of sportsbooks that look to open up in the US in 2020. The majority of those will be existing sportsbooks that are expanding into new states.

    We are particularly looking forward to the launch of Ceasers in PA. The casino made a seamless expansion into online sports betting in 2019. Pennsylvania really looks like the only state that could compete with NJ this year.

    There are a host of exciting sportsbooks in West Virginia that are expected to set up in 2020 including 888Sport. All of these are huge names and suggest that the online sports betting industry is taking West Virginia very seriously.

    Indiana will be an exciting state to watch. Currently, they have three online sportsbooks FanDuel, DraftKings and BetRivers. We expect many more in 2020.

    We imagine it’s only a matter of time before the Twin Rivers Casino set up an online sportsbook in Rhode Island. They pretty much have a monopoly on sports betting in the state. So, lack of competition has meant that they are in no rush, however, the state has begun a process of loosening legislation to allow more competition. This should provide just the kick up the butt they need to get their online service up and running.

    Delaware is dragging its heels since legalising sports betting, failing to create an attractive environment for sportsbooks to set up shop in the First State. However, they are expected to legalise online betting soon and when it does we expect the big players to register their interest. If we are lucky we could see DraftKings or FanDuel in Delaware by the end of 2020.