New Sportsbooks 2021

We rank and review the best new US sportsbooks in 2021

New Online Sportsbooks USA

2020 was a big year for the sports betting industry, with the likes of Tennessee and Louisiana opting to legalize sports betting. It also marked the third year of exponential growth for the US sports betting industry since the federal ban on gambling was overturned.

We expect this growth to continue in 2021, with a number of states primed to open its borders, and a number of US-based and international sportsbooks gearing up to launch in a number of new markets.

FanDuel and DraftKings continue to dominate the market, but we expect sportsbooks like 888Sport, Bet365 and PointsBet to make further headway in 2021.

new sportsbooks best bonus

On this site, we only list new sportsbooks that are fully licensed and that you can trust. This is one of the most important factors when accessing a new sportsbook.

New Sportsbooks by state

It is important to point out that a sportsbook launching in the US, does not mean it is available across the whole country. Currently, it is done state by state. This can mean different apps sometimes for an individual state. There are currently more than one sportsbook in the following states:

Best new New Jersey sportsbooks 2021

888 Sport

Most trusted
  • Huge depth in betting options and sports offered
  • Highly competitive odds
  • Deposits accepted via Paypal, VISA/Mastercard and Neteller
  • A trustworthy brand
  • Only available in New Jersey
Welcome Offer
Risk-free bet up to $500
Claim Go to website
Website: Founded: 2008
Owner: Avi Shaked, Aaron Shaked, Shay Ben-Yitzhak, Ron Ben-YitzhakHeadquarters: Gibraltar
888Sports_sign-up
Promotions
888Sport_homepage

Summary

Author: Nils Edmondson Nils Edmondson

888Sport is one of the largest betting companies in the world. It entered the US market in 2013 when it opened in Las Vegas.

It's online sportsbooks is now active in:

  • Nevada
  • New Jersey
Read full review

Bet365

  • A global trustworthy brand
  • A huge selection of secure payment options
  • An excellent variety of sports events
  • High value odds
  • Only available in New Jersey and Colorado (so far)
Welcome Offer
up to $500 in bet credits
Claim Go to website
Website: Founded: 2000
Owner: Bet365 Group LTDHeadquarters: Stoke-on-Trent, UK

Summary

Author: Nils Edmondson Nils Edmondson

The sports betting giant has now arrived on American shores. The sportsbook which boasts over 45 million customers globally is now online in New Jersey.

The global brand is still a relative unknown in the US, but with the company's track record in other markets, we expect this is just the beginning of their US journey.

Bet365 are operational in the following states:

  • New Jersey
  • Colorado
Read full review

Best new sportsbook in Pennsylvania 2021

Unibet

  • Trustworthy
  • Great mobile betting
  • Wide variety of sports events
  • Every type of bet available
  • No app for iOS users in PA
Welcome Offer
$250 risk-free bet & 2x$10 no deposit bonus
Claim Go to website
Website: Founded: 1997
Owner: Kindred GroupHeadquarters: Malta
Unibet_homepage
Unibet_promos
Unibet_signup

Summary

Author: Nils Edmondson Nils Edmondson

Unibet belongs to Kindred Group - an online gambling operator based in Malta. Unibet launched its website in 1999. The Company now has offices in the UK, US, Italy, Australia as well as many others.

Unibet are operational in the following states:

  • New Jersey
  • Pennsylvania
Read full review

Best new sportsbook in Indiana 2021

PointsBet

Best for point spread betting
  • The best in its niche: points betting
  • Large selection of NBA, NHL, MLB and NFL bets
  • Great customer service (including a live chat)
  • Wide selection of payment options inc PayPal
  • Best risk-free sign-up bonus in town
  • No product in Pennsylvania
Welcome Offer
2x risk free bets worth $1,500
Claim Go to website
Website: pointsbet.comFounded: 2017
Owner: PointsbetHeadquarters: New Jersey
PointsBet Sportsbook
Pointsbet_signup
PointsBet Promos

Summary

Author: Nils Edmondson Nils Edmondson

Pointsbet is an Australian company, that launched in the US in 2019.

The sportsbook places a heavy emphasis on point spread betting, a unique form of betting where you are rewarded, or docked points, according to how wrong or right a bet was.

PointsBet is operational in:

  • New Jersey
  • Indiana
  • Iowa
  • Illinois
Read full review

Best new sportsbook in West Virginia 2021

DraftKings

  • Polished and efficient app
  • Dozens of betting markets
  • Seamless customer journey
  • Lots of payment options including PayPal
  • 25x play through requirement for bonus
Welcome Offer
Deposit Bonus of up to $1,000
Claim Go to website
Website: Founded: 2012
Owner: Jason RobinsHeadquarters: Boston
Draftkings_odds
Sign-Up
DraftKings_Landing_Page

Summary

Author: Nils Edmondson Nils Edmondson

DraftKings is the largest fantasy sports operator in the US. Since 2018, they have established themselves as one of the country's most successful online sportsbooks. According to BettingScanner's 2020 survey, DraftKings can boast the country's highest brand awareness at 44%.

Draftkings sportsbook is operational in the following states:

  • New Jersey
  • Indiana
  • Pennsylvania
  • New Hampshire
  • Iowa
  • West Virginia
  • Illinois
Read full review

Best new sportsbook in Illinois 2021

PointsBet

Sponsors of Chicago Cubs
  • The best in its niche: points betting
  • Large selection of NBA, NHL, MLB and NFL bets
  • Great customer service (including a live chat)
  • Wide selection of payment options inc PayPal
  • Best risk-free sign-up bonus in Illinois
  • Multi-bet options slightly restricted
Welcome Offer
2x risk free bets worth $1,500
Claim Go to website
Website: pointsbet.comFounded: 2017
Owner: PointsbetHeadquarters: New Jersey
PointsBet Sportsbook
Pointsbet_signup
PointsBet Promos

Summary

Author: Nils Edmondson Nils Edmondson

Pointsbet is an Australian company, that launched in the US in 2019.

The sportsbook places a heavy emphasis on point spread betting, a unique form of betting where you are rewarded, or docked points, according to how wrong or right a bet was.

PointsBet is operational in:

  • New Jersey
  • Indiana
  • Iowa
  • Illinois
Read full review

FAQs about new sportsbook in the US

The online sports betting market in the US is growing fast. As exciting as that can be, it can also be confusing. Here are some of your most common questions.

Are there any new sportsbooks?

There are new sportsbooks opening up all over the country.

Tennessee was the latest state to legalize sports betting, with the following sportsbooks launching products in the state:

Fanduel TN

DraftKings TN

BetMGM TN

What new sportsbooks will there be in 2021?

There will be a number of sportsbooks which will launch new products in 2021.

In Colorado:

In Indiana:

In Iowa:

How can you see if a new sportsbook is legal?

You will have to check that the sportsbook in question is licensed with your state's agency for gaming enforcement. In New Jersey, for example, this would be the New Jersey Division of Gaming Enforcement (NJDGE). A sportsbook will have to have been vetted by the authorities, and undergone a rigorous application process before they will have received a license.

Here is a full list of legal sportsbooks in the US.

How do you know if a new sportsbook is any good?

Being able to see if a new product in a new market is any good can be difficult. However, bettors in the US find themselves in a privileged position. The latest sportsbooks to enter the market are international brands who are launching a tried and tested product customized for each specific state, for example, 888Sport in New Jersey.

These are huge tried and tested brands, so it makes reviewing the sportsbooks much easier.

new sportsbooks in your state

New Sportsbooks in NJ

New Jersey has undoubtedly had the most amount of sportsbooks rush across its borders. There are a number of reasons why the state has proven the most popular for sportsbooks:

  • Lack of restrictions: NJ does not require you to signup in person with a sportsbook. The whole registration process can be done online.
  • Population: With almost 10 million people, NJ represents a significant market. Other states such as Delaware and Mississipi have struggled to attract betting sites due to their size.
  • Tax: A lower state tax rate for sportsbooks has meant that more sportsbooks have wanted to set up in NJ.
The state requires each new sportsbook to sign up with an existing casino or racetrack.

Each casino and racetrack is capped at three partnerships. So, we estimate that NJ will have reached its maximum number of sportsbooks by 2021.

NJ has the widest selection of new sportsbooks to choose from but Draftkings and FanDuel currently edge it. DraftKings, in particular, have an excellent app focused on NJ. They also have an excellent selection of payment options which is crucial at this early stage.

Best New Sportsbook in NJ

Best New Sportsbook NJ

Risk-free bet up to $500

The global mega-brand 888Sport has now arrived in New Jersey. Their product is everything you would expect from a sportsbook with over a decade of online sports betting experience.


New Sportsbooks in PA

The particularly high 36% state tax on sports betting sites initially put off sportsbooks from launching in the state. But lure of PA's potential was too strong to resist and in 2019 we saw a flood of new online sportsbooks including Parx and BetRivers.

We expect 2021 to be an even bigger year for the state. We expect that Caesars will launch their online sportsbook for PA which will be a brilliant addition to the already sizable selection of sportsbooks available in the state.

You can visit our Pennsylvania sportsbooks page for a full list of online sports betting sites available in the state along with reviews and rankings.

Best New Sportsbook in PA

Best New Sportsbook PA

$250 risk-free bet & 2x$10 no deposit bonus

The Malta-based sportsbook have been online for over twenty years. The bring a trusted, reliable and high-value platform to Pennsylvanians.


New Sportsbooks IN

The state of Indiana legalized sport betting in 2019 and almost immediately welcomed market leaders - Draftkings and FanDuel - into its borders. Since then it has been a steady trickle of sportsbooks entering the market including BetMGM and Unibet and PointsBet. The state is currently fourth in the US when it comes to the number of online sportsbooks launched.

In 2021 we expect 888Sport and Bet365 to launch online sportsbooks in the Hoosier state.

Of course you have a number of physical sportsbooks to choose from in the state such as Ameristar Casino Resort and the Hollywood Casino in Lawrenceburg.

Best New Sportsbook IN

Best New Sportsbook in IN

2x risk free bets worth $1,500

The Australian sportsbook have dedicated themselves to the Indiana betting market. Their state-specific sportsbook app is one of the best around. If you enjoy a point spread then you need look no further, this sportsbook is veritable king of this form of betting.


New Sportsbooks in Illinois

The online sports betting market in Illinois got of to a confusing start with the state oscillating between physical sign-up requirements and legal online sign-ups.

Now, the state appears to have done away with the idea of physical sign-ups and the industry is blossoming.

In 2020 alone PointsBet, BetRivers, DraftKings, FanDuel and William Hill all launched in the state.

Best New Sportsbook IL

Best New Sportsbook in IL

2x risk free bets worth $1,500

At Betting Scanner, we have been really impressed with PointsBet's product for Illinois customers. The online sportsbook is easy to sign-up to and offers the best welcome bonus in the state.

Also, for Chicago Bears fans PointsBet is an absolute must after the sportsbook became their official sponsor in 2020. This means you will find them widest selection and best value odds for the Bears with PointsBet.


New Sportsbooks in Nevada

Nevada is really the American home of gambling, so it comes as no surprise that it was also one of the first states to legalize online sports betting. A trailblazer in gambling it may be, but when it comes to the world of sports betting it does lag behind states like New Jersey. This is largely down to the restrictions it has imposed on its residents, who are required to sign up and deposit in person at a sportsbook.

This has meant that there are slightly less new sportsbooks popping up in the state than we would have hoped. However, you still have some big names to contend with. At bettingscanner.com we are particularly impressed with the usual two of FanDuel and Draftkings as well as 888Sport, who we feel has made the transition to the US market really well.

What to look for in a new sportsbook

So, you have decided to take the leap into the wonderful world of sports betting but you are wondering where the hell to start? This is completely understandable, the world of sports betting can be an intimidating one, seemingly full of experts throwing around jargon like vigs and lines.

Well, fear not, sports betting was only legalized in the US in 2018, so you are certainly not alone. There are millions of other Americans also wondering where the hell to start. Let’s break it down for you. Here are the main factors to consider when looking at a new sportsbook:

    1: Welcome bonus

    A new Sportsbook will be, and certainly should be, eager to pick up new customers and probably the most tried and tested method to do this is to offer a great welcome bonus. How is a new sportsbook going to be able to afford a generous welcome bonus? Well, the good news for US customers is that the majority of ‘new’ sportsbooks are actually pretty established brands, that can afford to allocate considerable fund to their marketing and promotional spend. You can see this reflected in some of the outrageously good signup bonuses being offered by the new sportsbooks popping up in Nevada, NJ and PA.

    2: Odds

    The majority of new sports betting sites popping up will use one of the big odds suppliers, such as Kambi, to set their juice. This means that they shouldn’t vary too much from the market average. However, odds vary between sportsbooks and if they are new on the market we definitely suggest you compare them against some of the other sportsbooks out there. In our review site, you can also see how we rank each sportsbook for odds.

    3: Variety of bets

    Sports betting is a mad and wonderful world with a huge range of options. Over the past couple of decades, sportsbooks around the world have been developing new and exciting forms of betting.

    With almost every major US sportsbook you can expect a standard set of bets including: moneylines, point spreads, prop bets, parlays and futures.

    Usually, a sportsbook will allow you to have a little look around their website before requiring you to signup, so we recommend you do this, to get a feel of what bets they do offer. Alternatively, if they are an app focused sportsbook then you can look at our individual reviews of each sportsbook where we cover their selection of betting types.

    4: Mobile app

    The majority of customers in the US prefer to bet on sports via an app, or on their mobile. So, we imagine that its an important factor for you when choosing your sportsbook! The good news is that the majority of new sportsbooks are actually choosing to launch their app first!

    ✋why can't I find a sportsbook's app in Google Play Store?

    Fear not! Although Google does not allow sportsbooks to be downloaded through Play, there is an easy way around this.

    • You will need to download your sportsbook app from their site.
    • Your phone will launch a security message. It should also explain how to change your settings to allow unknown sources.
    • Allow unknown sources on your phone.
    • Download the app.
    • Change your security settings to how they were before.

    ❗Make sure that you only download a reputable sportsbook listed on our site. DO NOT download any offshore or illicit sportsbook apps.

    5: Usability

    One of the biggest challenges for new sportsbooks is being able to launch a new site and app which works perfectly without any hitches. Add to the mix, that many of the new US sportsbooks have rushed to get their service up and running in states before their competition and you have a recipe for disaster.

    So far, we haven’t seen anything too bad in the US, but we suspect buggy sites and apps have been the reason for a few of the delays! Here the usability factor and the signup bonus can work quite well. We also say the signup bonus is great, not because you can get some extra cash, but because it allows you to a few free bets that in turn give you a real feel for their site.

    New sportsbooks in different states

    The sportsbook situation in the US can be a little hard to understand. At the federal level, everything has been legal, since PASPA was removed in 2018. Now everything is being decided at the state level, with each state deciding whether they will allow sportsbooks to set up in their states.

    However, it gets even more complicated, as each state places its own restrictions on the sports betting companies. This means that a new sportsbook may set up shop in New Jersey but decide against moving into Pennsylvania.

    This means that you should worry less about what sportsbooks are new in the US and more what sportsbooks are new in your state. This also means that you will need to signup with the sportsbooks version that is specific to your state.

    You will find that a lot of the new sportsbooks will be partnered with an existing casino. This is often due to state legislation which requires online sportsbooks to partner with an existing physical establishment. We imagine this is so the state can retain some degree of control over the sports betting industry.

    New Sportsbooks to look out for in 2021

    There are a number of sportsbooks that look to open up in the US in 2021. The majority of those will be existing sportsbooks that are expanding into new states.

    We expect that FanDuel and DraftKings will continue to dominate the US sport betting market. You can expect to see both of these company's set up shop in any state that legalizes sports betting in 2021.

    Otherwise, we are keeping our eye on Bet365. A global mega-company have now launched in New Jersey and Colorado. We expect that they will apply for a license in one of the other major betting states including Indiana, West Virginia or Illinois.

    PointsBet has been one of the revelations of 2020. The Aussie sportsbook has proven incredibly popular amongst US sports bettors. The company is now active in Indiana, New Jersey, Iowa, Colorado and Illinois. We don't think they will slow down in 2021 and will look to build on their recent success.

    Menu